We are a boutique marketing consultancy shop. We empower our clients with data driven business intelligence and a set of customer centric solutions aiming to create growth. Our strategic direction and execution of projects seek to build a competitive edge in the marketplace while securing long-term business stability.
Our approach is what makes us different.
Our service is guided by Agility, Accuracy and Actionability.
Ronald Castro
Principal
Ron is a strategist with over 15 years of progressive marketing experience in the Travel, Hospitality, Consumer Package Goods and Financial Services sectors. Currently based in Wall Street, is dedicated to supporting businesses create growth while gaining a competitive advantage through the execution of data-driven marketing programs.
Additionally, since 2015, he performs as an adjunct professor at the NYU Tisch Center for Travel and Tourism. He spearheads the Marketing Strategies course and the Distribution Channels Management course in the Graduate school.
Prior to his current role in business intelligence advising, Ron gained his expertise in B2C and B2B marketing by holding various roles in brand management and business development at Hotwire.com, Expedia and at Johnson & Johnson Consumer Goods for the Neutrogena, Aveeno, Clean & Clear and Visine brands. Specifically, at J&J he spearheaded the creation of integrated marketing programs utilizing optimal combination of marketing disciplines including Positioning, PR, advertising, digital marketing and social media.
Ron holds a Bachelor Degree in Marketing & Communications from Boston College and a Masters in Hospitality from New York University.
Speaking Engagements
City Nation Place Americas – Destination Marketing Conference
June 2017
New York, NY
Destination Marketing in the Era of Technology Disruption
37th Annual NYU International Hospitality Industry Investment Conference
June 2016
New York, NY
Digital and E-commerce speaker in the Social Media, Emotional Connections and the Bottomline session.
1st Annual Animus Summit: Women’s Innovation Journey
October 2015
San Juan, PR
Keynote Speaker. Personal Branding and the art & science of positioning yourself in this day and age.
